Monday, February 22, 2010

KNITTED CASTLES

Vidid shots of Scotland's lush forest, dilapidated castles and the always stoic Tilda Swinton are the ingredients to Pringle of Scotland's short film, directed by Ryan McGinley. Shot 15 minutes away from Swinton's home in east Inverness, the video is an oddly intense, beautifully scenic film that creatively shows off a few new looks from the company's spring/summer collection.

They have also released another film which premiered at Milan Fashion Week to celebrate its return to Italy. Animated by David Shrigley, this video is much less dramatic and rather an outrageously humorous, behind the scenes look at what goes into the making of a Pringle of Scotland sweater.

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